Our Story

Smart skincare,
born from rice.

CLEVERSTEPS started with a simple belief: skincare shouldn't be complicated.
We help people understand what each step does and build a routine that makes sense for their skin. Our first line brings three steps together, with Rice-Vita Complex™ at the heart of every formula.

Seoul at dawn — hanok roofs with the city and Namsan beyond
Meet the Founder
What would a routine look like
if it were designed to be kept?

Cleversteps began with that question. Jason saw skincare turn into homework — ten steps, crowded shelves, and routines that disappear by week two.

His answer is Cleanse, Treat, Repair: three essential steps where every step does more, built to be used every day.

Jason BaeFounder, Cleversteps

Water poured over Korean rice — the original rice water
Our Heritage

Why rice?

For generations, rice-rinsing water was part of skincare rituals in Korea. Rice-Vita Complex™ brings together four forms of Korean rice and a multivitamin blend. Our signature complex is at the heart of every formula in this line.

Explore the ingredients

What we stand for

Every step does more.

We believe in honest explanations, clear product roles and thoughtful choices. Our products have been clinically tested individually and as a three-step routine.

Ingredient-led

We explain ingredients, product roles and the concentrations we communicate, including 10% niacinamide in the essence and 10% D-panthenol in the cream.

Made in Korea

Crafted in Korea with K-beauty know-how.

Simple by design

Every step has a clear purpose. Each formula brings several benefits into a clear role: cleanse, treat or repair.

Cosmetic formulation laboratory Cosmetics manufacturing in Korea
Our Standards

Who made this, and what it’s registered as.

  1. 01

    Co-developed with Kolmar Korea

    The three-step routine was developed with Kolmar Korea, who also manufacture it.

  2. 02

    MFDS wrinkle-care functional

    Rice-Vita Complex™ B5 Extra Repair Cream is registered with the Korean MFDS as a wrinkle-care functional cosmetic, reg. 2025076996.

  3. 03

    Vegan & derm-tested

    Vegan formulas, tested by dermatologists, crafted in Korea.